Mercedes-Benz succeeds in everything, from designing luxurious and breathtaking cars to small accessories that seems vital for every car and its maintenance. This year the giant company Mercedes-Benz in association with INCC Group, will present their debut fragrance for men. Mercedes-Benz Fragrance is hailed to be a fragrance with the most pulling power. The nose behind Mercedes-Benz is perfumer Oliver Cresp.

“Innovative and unique, it is the first men’s fragrance from Mercedes-Benz and it combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetiver grass and patchouli. The bottle design is masculine, modern and elegant. This distinctive perfume fits in with Mercedes-Benz’s systematic expansion of its range of high-end accessories, which includes watches and eye wear.”

Rémy Deslandes, President and Chief Executive Officer of INCC Group, said: “Nothing great has ever been accomplished without passion, 125 years after the creation of their first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.”

Mercedes-Benz Fragrance for men will be available early 2012 in the concentration of Eau de Toilette.