After the success of Someday Perfume, heartthrob singer Justin Bieber reveals his second fragrance named Girlfriend. Justin Bieber Girlfriend is scheduled to arrive at Macy’s starting with June 18. “The new fragrance isnt called Never Let You Go…it is called #GIRLFRIEND.”

The campaign to promote Justin Bieber Girlfriend estimates $20 million following a commercial made of video clips of fans performing their own versions of Bieber’s song “Boyfriend” substituted with the word “Girlfriend.”

I will update with notes and concentrations later.