Country singer Taylor Swift plans to launch her own perfume line and fragrance products. Taylor Swift teamed up with Elizabeth Arden to create her products line that are scheduled to be released in fall 2011.
Music star Taylor Swift said: “I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts.”
Ronald Rolleston, the Executive Vice President of Elizabeth Arden, commented over Taylor Swift’s decision as: “We are very enthusiastic about partnering with Taylor Swift. Her rise to super-stardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist.”
Gorgeous singer Taylor Swift is heavenly happy working with Elizabeth Arden over her signature scent. “I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts. Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
We are keen to smell Taylor Swift’s perfume that is expected to show up in 2011.