Jo Malone launches a new fragrance line Jo Loves featuring four wonderful perfumes. These sensual and delightful fragrances, which are already available online, and will make any woman dream of a world full of flowers and blossom trees. Jo Malone Jo Loves Collection features Pomelo, Green Orange & Coriander, Orange Tulle, and Gardenia. However, by Christmas Jo Loves Collection will be filled with 40 more products. Each one of them possesses distinctive notes that make them special and unique.

“When I start out with a fragrance I don’t always know where it will lead. It’s a creative process that often surprises me and I like that. JO LOVES will be full of excitement and anticipation and I want to discover things that I’ve only ever dreamed about.

Everyday I’m struck by different smells which evoke emotions or memories that inspire me to be creative. The scent of my husband’s cologne, freshly washed linens, hot Moroccan mint tea, the smell of a horse’s saddle and New York in the rain are a few of my favourites but the list continues to go on and on,” – Jo Malone.

Pomelo: “It’s that feeling of fresh linen sheets or a glass of bubbling fizzy water with a slice of lime and lots of crushed ice”

Green Orange & Coriander: “Soulful and sassy. It has a wonderfully clean smell to it and the marriage between green citrus and herb sits together to become very sexy”.

Orange Tulle: “Fun and flirty. It’s a fragrance which captures movement and breathes life as it’s soft floral notes dance up and down drawing you in and teasing.”

Gardenia: ” Rich and regal. You can instantly feel the creaminess of the petal and the distinctive floral note which evokes memories of beautiful Hawaiian summer days as well as hints of a winter evening.”

Jo Malone Jo Loves perfumes are available in 100 ml for £95.