One of the legendary and iconic French personalities of all times is Ernest Beaux. Ernest Beaux is the creator and the father of the luxurious Chanel No 5 (1921).  Indisputably, Beaux is one of the most famous perfumers of twentieth century.

Ernest Beaux was a talented perfumer who offered a selection of delicate woman fragrances and perfumes for every moment of the life. He used his skills to introduce to the world new, innovative and timeless perfume ingredients. Besides, Chanel No 5, Ernest Beaux released notable and priceless fragrances as No.22 and Cuir de Russie.

Thanks to his innovative approach and modern technologies, Ernest Beaux experimented with new ingredients – today one of them a key element in the Chanel No5 perfume – which proclaimed him a legendary and a devotee perfumer. In 1953, in an interview with Time Magazine, Ernest Beaux said: “It is like writing music. Each component has a definite tonal value…I can compose a waltz or a funeral march.”

Ernest Beaux was definitely a talented and a great man, the creator of one of the most popular and recognized perfumes of our time. His contribution to the world of perfumery, is even today praised and valued. Beaux fragrances are designed to please both women and men, with a palette of lovely emotions.

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Ernest Beaux has already gained a status, a name which is endless praised and glorified.