Hugo Boss Hugo Iced is a new fresh and minty perfume for men with a cool aroma. Even though the word ice inspires something cold and frizzy, yet this Hugo Iced perfume will warm and melt any woman’s coolness heart. This perfume aims at younger generation - boys that are modern, energetic, urban and with a free and wild lifestyle.

Hugo Boss Hugo Iced is the new flanker to brand’s iconic Hugo Boss Hugo launched in 1995, and still possessing success among women. Hugo Iced comes with the slogan “your time is now,” inspiring a determined, brave character with a touch of boyish style. It blends frozen fresh mint, wild tea, juniper, bitter orange and vetiver notes inspiring a refreshing icy smell with calming and elegant ingredients.

Hugo Boss Hugo Iced is available in 75 and 125ml Eau de Toilette.