On 1st August, 2011 the BCBG Max Azria Group will introduce on the market a new floral perfume. The new fragrance comes in a stunning pink bottle with a stopper decorated as flower petals. BCBG Max Azria will launch this soft perfume under licensing arrangements with New Wave Fragrances.

Lubov Azria, chief creative officer of the BCBG Max Azria Group and spouse of Max Azria, said: “It is our first perfume for the BCBG Max Azria, so we are very, very excited.”

BCBG Max Azria was developed by perfumer Stephen Nilsen as a fruity/floral fragrance with a plenty staying power. It will blend wild strawberry, black cherry, jasmine, lily of the valley, rose, violet, iris, sandalwood and musky notes.

BCBG Max Azria will be available in 50 and 100ml Eau de Parfum.