Heartthrob rock star Jon Bon Jovi is announced to be the new face of Avon’s fragrance line called Unplugged. Later this fall, Avon will launch Unplugged for Her and Unplugged for Him fragrances starring Bon Jovi in both ads. Avon announced that new fragrances “exude passion, soulfulness and intensity”, adding that “the partnership unites a rock icon and a major force in beauty, both of whom are dedicated to charitable efforts.”

“The ‘Unplugged’ scents evoke an emotional connection  something Jon inspires in audiences around the world,” added Avon.

Both fragrances are supposed to impress and leave a memorable impressions. Unplugged for Her is described as a floral oriental fragrance, while the Unplugged for Him is a woody/floral/musky scent.