The fashion house of Lacoste was launched in 1933 by the French fashion designer Jean René Lacoste. Its high-end quality collections are always praised for being light, colorful and dynamic. It became worldwide recognized for its green crocodile symbol.

In 1984, Lacoste released its first fragrance named Lacoste Pour Homme. Lacoste perfumes embody chic and elegance.

Almost all Lacoste perfumes are described as fresh, delightful and charming. Most famous Lacoste perfumes for women are Lacoste Perfume by Lacoste, Lacoste Touch of Pink, Lacoste Inspiration, Lacoste Pour Femme, Love of Pink by Lacoste, and latest 2010 fragrance Joy of Pink by Lacoste.

Lacoste Colognes for men express the willingness for freedom and confidence. Most luxurious and fresh Lacoste men colognes include Lacoste Challenge, Cool Play Cologne by Lacoste, Lacoste Essential, Lacoste Hot Play, Lacoste Challenge Re Fresh  and latest Lacoste Eau de Lacoste L.12.12 Rouge / Red (2012), Lacoste Eau de Lacoste (2013).