Fashion designer and style icon Nicole Richie plans to launch her own perfume. Nicole Richie in association with TPR Holdings LLC will launch her scent that promises to leave a ‘cool, classy scent with an edge’ first impression to all wearers.

Brian Robinson, the president of TPR, said: ‘She has a wide breadth of creative talents being an author, a jewellery designer, a fashion designer and an aspirational figure.

‘People look favourably on her. She’s done a great job with her image.’

Nicole Richie Perfume will preserve celebrity’s distinctive style and look. Richie wants an exquisite yet feminine and sensual perfume perfect for any ages. Nicole Richie has already collaborated with TPR Holdings LLC over perfume’ ideas, where Brian added to WWD: ‘We have put together mood boards to get a feeling of where she sees herself positioned in the fragrance world.’

Nicole Richie Perfume is set to be released not earlier than September 2012.