Donna Karan presents the new version of the original Pure DKNY in a more sophisticated way. The new DKNY fragrance preserves the original bottle shape updated with different new notes.

Pure DKNY Verbena ‘uses the crisp lemony qualities of verbena-basil as its key note.’ It is a natural perfume made of natural materials that are recyclable. It is important that nowadays all perfumes to smell natural, be of recycled materials and easy to wear.   

“Look good. Feel good. Do good. This pure scent adds a fresh drop of verbena to a world that needs a moment of calm. More than a fragrance, it embraces a way of being that takes time out for the simple things, the things closest to the heart: love, joy, comfort, relationships, and community.”

Pure DKNY Verbena blends Togo verbena, honeysuckle, peony, jasmine petals, white amber, sea moss, and vetiver. Pure DKNY Verbena comes in a crystal, bright, eco-conscious flacon:

“The bottle, organic in shape and inspired by a drop of water, appears to be formed by nature. The materials include 100% recyclable glass and a cap of high-purity aluminum. Its compostable box is made of sustainably harvested paper manufactured in a mill that uses 100% renewable energy.”

Pure DKNY Verbena is available in 30, 50 and 100 ml Scent Spray.